WHAT IS WRITEXPRESSION?
is a small team of writers and text editors. Experience has shown us
that copywriting needs to make its point quickly. People lead busy lives
and digital technology has shortened our attention span. To be effective,
of course, commercial writing must do more than explain. It must inspire
readers and elicit results.
Understanding that there is a limit
to how much information can be absorbed at one time, we introduce your
theme briefly and clearly. Then we take a breath and set about
expanding: organizing your message step-by-step with an eye to your target market, and making the tone uniquely yours.
Why Should I Work with WriteXpression?
one thing, you can save time and money. We don’t farm your work out or
hire outside writers. We don’t prolong your production process in order
to drive up costs. WriteXpression can happily provide you with prompt
progress reports because we work closely and directly with you.
Will You Build My Website?
writing is a specialty of ours and we choose words carefully so
search engines can find you. We create website content, not web design.
We can refer you to graphic artists, including an award-winning designer
with whom we have collaborated for three decades.
Which Comes First, Writing or Design?
your website content is finalized before a designer is called in, your
message will be clear, and the graphic artist’s job will be more aligned
with your messaging. That said, we’ve also been retained to provide
copy for sites already designed. WriteXpression is flexible. We’ll help
you any way that we can.
What If I’m Only Making Changes to a Site That’s Already Live?
and updating web content is advisable on a regular basis. It is good
for search engine optimization and it helps to keep your customers aware
of changes and improvements to your product or service. WriteXpression
will edit and focus existing copy, and make additions/improvements as
required. We are always careful to keep the copywriting tone consistent
with your brand and target market.
How Will You Help Me Succeed?
you’re selling burlap ties to investment bankers or tax increases to
the Republican Party there are limits to what we will be able to do. But
if you need to inform and hold a reader’s interest and inspire
confidence that you can deliver on your promises, contact us and let’s
I Started a Blog to Promote My Services but Find It Difficult to Keep up With It. Can You Help?
We can copyedit your blog. Or you can provide us with the specific
subject and a careful explanation of what you want to say, and we can
write your blog for you.
I Am Working on an E-Book and I’ve Set Myself a Tight Deadline. Can You Help Me Get It to My Publisher on Schedule?
We do text editing. We can help you organize and copyedit your e-book
or your paperback or your hardbound book. Alternatively, if you’re
confident the copy is very close to what you want to say we can
proofread your writing and get it back to you on a deadline.
Do You Do Other Kinds of Writing?
In addition to developing content for websites, blogs and e-books, we
write direct mail and marketing materials, brochures, ads, slogans,
corporate mission statements, newsletters, catalogs, user-friendly
instructions/manuals, annual reports, feature articles and essays. We
have also ghost-written and edited non-fiction books. In short, we write anything you might need.
Do You Offer Editorial Services?
Yes. In addition to original copywriting, we also provide editorial/rewrite services and proofreading.
What Can You Tell Me about My Costs for Your Services?
will provide you with an estimate once we have fully understood the
nature of your project. Our estimates are free. Most writing projects
consist of three stages: the initial draft and a second draft, which
includes significant changes; a third and final draft fine-tunes and
polishes your copy. That said, we are flexible, and open to a variety of
What If I’m on a Tight Deadline?
We always meet the deadlines we agree to accept.
I’m Not in Your Neighborhood. Is That a Problem?
No, in a digital world, technology trumps location. We can talk, email, Skype, and overnight.
How Would You Sum Up Your Mission and Commitment?
WriteXpression we respect readers and understand their habits. This
allows us to speak to the many levels at which people take in
information. We help to deliver your message with original phrasing and
styling that piques the curiosity of your market. WriteXpression works
closely with you to capture your voice, and then brands your product
WHAT’S THE BEST WAY TO GET STARTED?
You can email us at firstname.lastname@example.org or call us at 917-656-5523.